The campaign

Here’s what’s behind our occupational safety campaign

The two mottos of the campaign consist of a triad. They represent an ideal way of dealing with dangerous situations, according to the following scheme.

Employees see the hazardous situation and identify it as such.

They think about it and recall how to handle the situation safely and correctly.

They adjust their unsafe behavior and put the correct behavior into practice instead.

They draw the attention of colleagues who are behaving unsafely to their behavior and ask them to adjust it.

“Look” and “Think” are indicated by arrows to draw attention to the situation.

Do better” or “Speak up” are marked as correct behavior by a green check mark.

The campaign is initially planned for one year and will be divided into four so-called “flights”. A “flight” covers a period of approximately three months. Each “flight” consists of several new poster motifs and other campaign materials. These can be ordered and posted or distributed in the plants.

The posters

Various posters and other communication materials are used to draw attention to specific occupational safety issues. The posters depict typical work situations where safety rules must be observed. These are typical risk situations from the point of view of occupational safety and accident statistics. People are shown who – passively or actively – get into such a risk situation. The depicted persons, who are in a safety-relevant situation, are shown as silhouettes. Each motif has a headline and an explanatory text. The pink arrow from the action mark, which stands for “Look at it”, points to the specific hazardous situation. The green “Do it better” or “Speak up” arrow can be found above the action mark and next to the explanatory text. In the flights, different posters can be selected for different accident blackspots.

“
Look” arrow points to the dangerous situation

Headline

“Do it better” hook stands for the safe correct behavior

Motto ends with “Make it better” or “Speak up” depending on the motif

Explanatory text describes the behavior in the situation in more detail and always ends with the statement “Together for safety”.

Who chooses the topics?

A steering committee selects the topics and implementation variants of the campaign materials. This consists of representatives of Dyckerhoff Occupational Safety, Corporate Communications and is supported by the agency crossrelations. The steering committee is international so that country-specific requirements can be taken into account.