[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eaeaea” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_image src=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/img_kampagne_haed_2.jpg” alt=”Dyckerhoff Occupational Safety Header 2″ title_text=”img_campaign_haed_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n
<\/span><\/p>\n The two mottos of the campaign consist of a triad. They represent an ideal way of dealing with dangerous situations, according to the following scheme.<\/span><\/p>\n [\/et_pb_text][et_pb_slider _builder_version=”4.21.0″ _module_preset=”default” background_color=”#eaeaea” text_orientation=”left” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” height_tablet=”300px” height_phone=”200px” height_last_edited=”on|tablet” custom_margin=”40px||||false|false” animation_style=”fade” auto=”on” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” sticky_enabled=”0″][et_pb_slide image=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/exampl_kampagne_01.png” _builder_version=”4.19.5″ _module_preset=”default” body_text_align=”left” body_font_size=”26px” body_line_height=”1.5em” text_orientation=”left” background_layout=”light” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n Employees see the hazardous situation and identify it as such.<\/p>\n [\/et_pb_slide][et_pb_slide image=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/exampl_kampagne_02.png” _builder_version=”4.19.5″ _module_preset=”default” body_text_align=”left” body_font_size=”26px” body_line_height=”1.5em” text_orientation=”left” background_layout=”light” body_font_size_tablet=”16px” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n They think about it and recall how to handle the situation safely and correctly.<\/p>\n [\/et_pb_slide][et_pb_slide image=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/exampl_kampagne_eng4.png” _builder_version=”4.19.5″ _module_preset=”default” body_text_align=”left” body_font_size=”26px” body_line_height=”1.5em” text_orientation=”left” background_layout=”light” body_font_size_tablet=”16px” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n They adjust their unsafe behavior and put the correct behavior into practice instead.<\/p>\n [\/et_pb_slide][et_pb_slide image=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/exampl_kampagne_eng3.png” _builder_version=”4.19.5″ _module_preset=”default” body_text_align=”left” body_font_size=”26px” body_line_height=”1.5em” text_orientation=”left” background_layout=”light” body_font_size_tablet=”16px” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n They draw the attention of colleagues who are behaving unsafely to their behavior and ask them to adjust it.<\/p>\n [\/et_pb_slide][et_pb_slide image=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/exampl_kampagne_eng5.png” _builder_version=”4.19.5″ _module_preset=”default” body_text_align=”left” body_font_size=”26px” body_line_height=”1.5em” text_orientation=”left” background_layout=”light” body_font_size_tablet=”16px” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n “Look” and “Think” are indicated by arrows to draw attention to the situation.<\/p>\n [\/et_pb_slide][et_pb_slide image=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/exampl_kampagne_eng_twin.png” _builder_version=”4.21.0″ _module_preset=”default” body_text_align=”left” body_font_size=”26px” body_line_height=”1.5em” text_orientation=”left” background_layout=”light” hover_enabled=”0″ body_font_size_tablet=”16px” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_transition=”on” sticky_enabled=”0″]<\/p>\n Do better” or “Speak up” are marked as correct behavior by a green check mark.<\/p>\n [\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n The campaign is initially planned for one year and will be divided into four so-called “flights”. A “flight” covers a period of approximately three months. Each “flight” consists of several new poster motifs and other campaign materials. These can be ordered and posted or distributed in the plants.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”60px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n Various posters and other communication materials are used to draw attention to specific occupational safety issues. The posters depict typical work situations where safety rules must be observed. These are typical risk situations from the point of view of occupational safety and accident statistics. People are shown who – passively or actively – get into such a risk situation. The depicted persons, who are in a safety-relevant situation, are shown as silhouettes. Each motif has a headline and an explanatory text. The pink arrow from the action mark, which stands for “Look at it”, points to the specific hazardous situation. The green “Do it better” or “Speak up” arrow can be found above the action mark and next to the explanatory text. In the flights, different posters can be selected for different accident blackspots.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eaeaea” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”20px|20px|20px|20px|false|false” animation_style=”fade” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/img_plakat_engl.png” alt=”Dyckerhoff statement poster” title_text=”img_posters_engl” align=”center” _builder_version=”4.19.4″ _module_preset=”default” width=”100%” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”20px||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n 1<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n 2<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”|20px|||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n Headline<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n 3<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”|20px|||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n “Do it better” hook stands for the safe correct behavior<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n 4<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”|20px|||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n Motto ends with “Make it better” or “Speak up” depending on the motif<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n 5<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”|20px|||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n Explanatory text describes the behavior in the situation in more detail and always ends with the statement “Together for safety”.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”100px||||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||20px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||100px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n A steering committee selects the topics and implementation variants of the campaign materials. This consists of representatives of Dyckerhoff Occupational Safety, Corporate Communications and is supported by the agency crossrelations. The steering committee is international so that country-specific requirements can be taken into account.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The campaign is represented at Dyckerhoff locations in Germany, Luxembourg, the Netherlands, Poland, the Czech Republic and Ukraine:<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||10px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/img_intern_deutschland.jpg” title_text=”Germany” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzkifX0=@” _builder_version=”4.19.5″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||||false|false” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzkifX0=@” button_text=”All motifs” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/img_intern_luxemburg.jpg” title_text=”img_internal_luxembourg” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTMifX0=@” _builder_version=”4.19.5″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”0px||10px||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTMifX0=@” button_text=”All motifs” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/img_intern_niederlande.jpg” title_text=”img_intern_netherlands” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDcifX0=@” _builder_version=”4.19.5″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”10px||10px||false|false” custom_padding=”0px||||false|false” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDcifX0=@” button_text=”All motifs” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/img_intern_polen.jpg” title_text=”img_internal_poland” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MjAifX0=@” _builder_version=”4.19.5″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”10px||10px||false|false” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0MjAifX0=@” button_text=”All motifs” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/img_intern_tschechien.jpg” title_text=”img_internal_czech_czech” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MzUifX0=@” _builder_version=”4.19.5″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”10px||10px||false|false” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MzUifX0=@” button_text=”All motifs” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” animation_style=”fade” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/together-for-safety.com\/wp-content\/uploads\/2023\/01\/img_intern_ukraine.jpg” title_text=”img_internal_ukraine” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NTEifX0=@” _builder_version=”4.19.5″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”10px||10px||false|false” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NTEifX0=@” button_text=”All motifs” _builder_version=”4.19.5″ _dynamic_attributes=”button_url” _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”100px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_text_color=”#FFFFFF” background_color=”#4BB8A7″ custom_margin=”||||false|false” custom_padding=”40px|40px|40px|40px|false|false” custom_padding_tablet=”20px|20px|20px|20px|false|false” custom_padding_phone=”20px|20px|20px|20px|false|false” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nThe posters<\/span><\/h2>\n
\n “<\/span>
\n<\/span>Look” arrow points to the dangerous situation<\/p>\n Who chooses the topics?
\n<\/span><\/h2>\n International implementation of the campaign <\/span><\/h2>\n
Germany<\/h2>\n
Luxembourg<\/h2>\n
Netherlands <\/h2>\n
Poland<\/h2>\n
Czech Republic<\/h2>\n
Ukraine <\/h2>\n